This debut jewellery collection is the first in a series of collections in Ami Moon's signature line that represents the story and identity of the brand.
The brand logo is inspired from the old Egyptian flag (1923-1952) when the country was a kingdom. International jewellery design houses used to craft the most exclusive sets for the Egyptian royal family, so the logo is a tribute to the royal heritage of Egypt and the golden era of jewellery mastership.
This line is a token of a forgotten past and a symbol of everlasting feminine beauty. The waning crescent moon represents maturity, wisdom & mystery. The stars represent hope, healing and positive energy in one's life. Together they illuminate a woman's youth, inner beauty and creative energies.